State of the Market Report: FOG London 2024

We’ve used our Data Visualisation tool to show you the statistics of this year’s Festival of Genomics and Biodata (FOG) 2024 held in London, UK.

Should you attend FOG? Tradeshows take up a lot of time, money, and resources so you need to know whether you will get a good ROI from them. To help you make your decision, the information below allows you to quickly see an overview of both the researcher and industry data in the SciLeads platform including the number of researchers and organizations attending the show and which countries they are from. For those targeting researchers you can also see the top application areas of those attending, and for those seeking BioPharma leads you can see what other tradeshows organizations frequently exhibit at.

As SciLeads covers over 1400 tradeshows each year with the data being added on average 3 weeks before each show begins, you can quickly and effectively plan your tradeshow attendance and budget allocation. Click here and we will send you a free overview of the top tradeshows for your application area.

At FOG 2024 there are 223 researchers registered to attend and 85 organizations.

Below are the specific concepts within each scientific paper the researchers have published. This year the top 3 focussed research areas at FOG 24 are Genome-Wide Association Study, Polymorphism, Single Nucleotide, and Genetic Predisposition to Disease. This information is beneficial to see whether many researchers are attending the show within your application area.

We also have geographical information for the researchers and organizations attending the show. As you can see most researchers and companies reside in the United Kingdom with 171 researchers and 44 companies. Next is the USA with 14 researchers and 13 companies, followed by Germany with 8 researchers and 6 organizations.

This data allows you to see how many people in your target territory will be in attendance and can help you judge how many staff to send to the show and/or if it’s worth having a booth. Below you can see the percentage breakdown of the countries for both researchers and organizations this year compared to 2023. As you can see there were more researchers from the UK this year.

Below you can see the percentage breakdown of the countries for both researchers and organizations this year compared to 2023.

We have also broken the data down by the US states – Massachusetts has 5 researchers, California has 4 and the others have 1.

For those interested in BioPharma, the table below shows the tradeshows that these organizations also attend. The top ones are AACR, FOG before it became FOG&BD, AMP and BioJapan. This is very useful when considering what other tradeshows to attend based on your target audience.

Below is a summary of the show’s attendees including the number of funding awards received, tradeshow sessions, and total publications.

To get an overview of your top tradeshows click here.

Want more in-depth information on FOG attendees? Click here to book a call with our team.