Cold outreach or prospecting scientists requires precise messaging. When your ideal customers are naturally sceptical, every detail in your message matters.
Join your colleagues from across the Ott Scientific Group to learn how to craft personalized messages that actually get opens and replies, at scale.
In this masterclass we will review the psychology and proven techniques behind every aspect of cold emails to get the best engagement and response rates. We will cover;
- Subject lines that actually get opened
- What studies tell us about the structure and language that really get results
- Connecting to the prospect’s world and using data tools for personalization at scale
- CTAs – the best format to get a reply
- How to follow-up to actually get a response
📆Thursday May 21st, 2026 | ⏰10:30am ET
Bring along YOUR prospecting or follow-up message for an anonymous critique and feedback, live – as well as any questions about selling to scientists.
This exclusive session is only for the team at Ott Scientific Group companies, including Kyfora Bio, Bangs Laboratories, Ethos Biosciences, and Polysciences – only valid emails from these domains will be able to register.
Laura is the CRO at SciLeads. She has been selling to scientists and supporting scientific sales and marketing for over 16 years, applying her psychology background to connect with buyers and drive excellent results.