THE SCIENCE OF SELLING TO SCIENTISTS
CHAPTER 3
Tools for Researching Academic and Professional Profiles
This chapter highlights five essential tools for accessing detailed academic and professional profiles, helping you gather valuable insights.
Contents
– Introduction
– PubMed
– NIH RePORTER
– LinkedIn Sales Insights
– HigherGov
– Google Scholar
– Crunchbase
– SciLeads
– Conclusion
To effectively reach your target audience, it is crucial to understand their professional backgrounds and research interests. By leveraging these tools, you can tailor your outreach more effectively and increase your chances of successful engagement.
PubMed: Exploring Published Research
PubMed is a vital resource for accessing peer-reviewed scientific literature. It provides detailed information on researchers’ publications, enabling you to understand their research focus and contributions to their fields.
Key Features of PubMed
Extensive Publication Database: Access millions of peer-reviewed articles across various scientific disciplines.
Author Information: Get detailed information on researchers’ publication histories and research topics.
Citation Metrics: Track the impact and reach of researchers’ work through citation counts and related metrics.
Cost: Free
NIH RePORTER: Search for US Funded Researchers
NIH RePORTER is a searchable database provided by the National Institutes of Health (NIH). It allows users to access detailed information about NIH-funded research projects.
Key Features of NIH RePORTER
Research Projects: Information on both ongoing and completed projects.
Publications: Access publications resulting from NIH funding.
Patents: Details on patents that have resulted from NIH-supported research.
Investigators: Information about the researchers involved in these projects.
Cost: Free
LinkedIn Sales Insights: Leveraging Professional Networks
LinkedIn Sales Navigator allows you to tap into the world’s largest professional network. LinkedIn provides a wealth of information on researchers’ professional journeys, including their current roles, past experiences, and professional connections.
Key Features of LinkedIn Sales Insights
Professional Network: View connections and network relationships to identify mutual contacts and potential warm introductions.
Career History: Understand researchers’ career trajectories and current roles.
Engagement Metrics: Track engagement with your posts and outreach to measure interest and effectiveness.
InMail Credits: Send messages to contacts you are not connected with to initiate a conversation—this is especially helpful if you do not have an email address or phone number to work with.
Cost: $99/month for Navigator. LinkedIn Basic is free and includes most features except InMail Credits.
HigherGov: Navigating Government Research
HigherGov is an excellent resource for understanding government-funded research projects. It provides detailed information on government contracts and grants, helping you identify researchers and institutions that receive public funding. This can be particularly useful for targeting researchers involved in high-impact, publicly funded projects.
Key Features of HigherGov
Government Contracts and Grants: Access detailed data on government contracts and grants awarded to researchers.
Regulatory Insights: Understand the regulatory environment and compliance requirements for various research projects.
Funding Trends: Track funding trends and identify emerging areas of research interest within government-funded initiatives.
Cost: Subscription fee
Google Scholar: Comprehensive Academic Search
Google Scholar is another essential tool for accessing academic publications and citations. It provides a broad view of researchers’ academic output and influence.
Key Features of Google Scholar
Broad Search Capability: Access a wide range of academic publications, including journal articles, conference papers, and theses.
Citation Tracking: Follow citation trails to understand the impact and reach of researchers’ work.
Profile Pages: View detailed author profiles with comprehensive lists of publications and citation metrics.
Cost: Free
Crunchbase: Track Venture Capital (VC) Funding
Crunchbase is a comprehensive platform that provides detailed information about businesses, from early-stage startups to large enterprises. It offers insights into company funding, investments, leadership, and corporate news.
Key Features of Crunchbase
Company Profiles: Detailed information about companies, including their funding history, key personnel, and business activities.
Funding Data: Information on funding rounds, investors, and financial trends.
Market Trends: Analysis of industry trends and emerging markets.
Cost: Subscription
SciLeads: The Ultimate Tool for Researching Researchers
We may be biased but hear us out—SciLeads stands out as the premier tool for gaining a complete understanding of scientific buyers in institutional, commercial, or applied scientific roles. It is a comprehensive database specifically designed for the scientific community, offering unparalleled insights into researchers’ activities, interests, and affiliations.
Key Features of SciLeads
Extensive Database: SciLeads provides an extensive and regularly updated database of researchers across various disciplines, ensuring you have access to the most current information about your target audience.
Detailed Profiles:Â Each profile includes in-depth information about researchers’ publications, affiliations, research interests, and more. This level of detail allows for highly personalized outreach.
Grant and Funding Information: SciLeads tracks grants and funding awarded to researchers, offering insights into their current projects and financial backing, which is crucial for timing your outreach.
Collaboration Networks: Understand the network of collaborators and co-authors for each researcher. This feature helps you identify key influencers and decision-makers within a research group or institution.
Integration Capabilities:Â SciLeads seamlessly integrates with your CRM system, making it easy to access and act on your prospecting data.
Cost: SubscriptionÂ
By using SciLeads, you can gain a thorough understanding of your target researchers, which simplifies the process of crafting personalized and effective sales messages.
Conclusion
Utilizing these tools will empower you to gather detailed insights into your target researchers, enabling the creation of highly personalized and effective outreach strategies. While each tool has its unique strengths, SciLeads stands out as the ultimate solution for comprehensive and detailed profiling within the scientific community. By leveraging SciLeads alongside other resources like HigherGov, LinkedIn Sales Insights, NIH RePORTER, Crunchbase, PubMed, and Google Scholar, you can build a robust understanding of your audience and enhance your sales efforts.
The Science of Selling to Scientists
1: Introduction - Selling to Scientists
2: Researching the Researchers
3: Tools for Researching
4: Lists, Alerts & Signal Monitoring
5: Prospecting: Grants & Funding Research
6: Prospecting: Publications, Authors & Collaborators
7: Prospecting: Tradeshow Attendance & Participation
8: How to Write Cold Sales Prospecting Emails
9: Cold Sales Prospecting: LinkedIn
10: Automating Sales Prospecting
11: Conclusion
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CHAPTER 4
Lists, Alerts, and Signal Monitoring
Staying informed about the latest developments and activities in your market is essential. This chapter explains how to create and manage lists, set up alerts, and monitor the recent activities of your sales prospects to identify potential sales opportunities.
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