A complete guide to researching, contacting, and winning new scientific customers.
Scientific selling is tough – you already know that.
To succeed, you must navigate longer buying cycles, funding and investment traps, large buying committees, technological biases, and extremely busy schedules to break through the noise, get your prospects attention, and demonstrate to them why your product or service is going to change their work lives for the better.
The guide to selling to scientists is designed as a manual for everyone who has had to navigate the complexities of a scientific buyer. It acknowledges all of the challenges you are facing, and presents practical and easy-to-follow instructions to help you improve your sales techniques, and maximize your own sales potential.
In this guide you will learn:
- What tools you should use to be most effective at prospecting and finding new customers.
- How to research your buyer.
- How to draft that first introductory message
- How to build a sales strategy that creates a prospect pipeline.
- How to leverage tradeshows, scientific activities, and company information to identify new selling opportunities
Download the guide and see how you can increase your pipeline, today.