SciLeads is thrilled to announce its recent win at the Digital DNA Awards held at the Belfast ICC. The company secured the award for the Digital Marketing Campaign category for its successful BioPharma product launch.
The Digital DNA Awards, renowned for recognizing excellence and innovation in Northern Ireland’s digital sector, held its annual awards gala at the famous ICC in Belfast, attracting a host of industry leaders, innovators, and pioneers. SciLeads managed to stave off strong competition by showcasing how their BioPharma product launch was facilitated by a highly effective digital marketing strategy.
Photo: The SciLeads team at the Digital DNA Awards
SciLeads provides a lead generation platform for scientific sales and marketing professionals. Its original offering mapped the world’s life science research output by curating a big data set such as tradeshows and funding intelligence into one searchable database. In 2023 SciLeads launched its BioPharma product created by its in-house software engineers over a period of 18 months to provide extensive lead data relating to the biotech and pharmaceutical industries. With an upgraded interface and expanded data points, BioPharma users can easily view information at an organizational level, providing all of the key data in one place rather than using multiple platforms in their lead generation workflow.
This was SciLeads’ first new product launch since the company began in 2016. Yet, they devised a comprehensive marketing strategy that captured the attention of the target audience and generated unprecedented engagement.
Photo: Laura Haldane and Rachel Lively of SciLeads
“We’ve had fantastic success in the academic market, but always the feedback from the customers has been “This is great, but can you do it for industry?” said Laura Haldane, Head of Sales and Marketing at Scileads. “Well… it turns out the reason why no one else has done it is because it’s really difficult! But our amazing engineers made it happen and the response has been amazing. We’re so excited for the future as we add even more features, and bring even more value to the scientific industry.”
The Digital DNA Awards serve as a benchmark for excellence in the digital industry, recognizing companies and individuals who demonstrate outstanding achievements and contributions to the field of technology. By harnessing the power of digital channels, including social media, email marketing, and search engine optimization, SciLeads effectively amplified the reach and impact of the BioPharma product launch.
If you would like to learn more about the SciLeads platform, please contact us via our live chat or click the button below to book a personalised demo of the SciLeads software.