50 Engaged Leads, 4 Commercial Conversations

Amsterdam Scientific Instruments (ASI) wanted to maximize commercial opportunities at IUCr without the expense or presence of an exhibition booth.

Using SciLeads conference data alongside an AI-powered workflow, ASI narrowed 1,400 attendees down to 300 relevant prospects for targeted outreach.

With prospects identified and outreach completed before the conference, ASI arrived with a packed meeting schedule and a clear plan for connecting with potential customers.

ASI’s targeted email campaign to the 300 prospects generated 150 email opens and 50 engaged prospects, including 4 serious commercial conversations.