🗓️Tuesday 16th June 2026
⏰10am ET
Understanding the habits and preferences of your ideal customer means you can tailor your approach and meet them where they are, to build better working relationships.
In this session we welcome 3 academic scientists to ask about their work and purchasing habits. We’ll explore;
- What platforms and media they prefer
- How their typical schedule looks between lab, meetings, and admin
- How they plan and prioritize their time at conferences and tradeshows
- Where their research into new equipment begins
- What their purchasing process looks like
And we’ll have time for YOUR questions from the audience.
With huge thanks to our guests;
- Dr Matthew Coak – Assistant Professor and UKRI Future Leaders Fellow at the University of Birmingham, UK.
- Dr Eliza McColl – Postdoctoral Research Associate at the Baylor College of Medicine in Houston, Texas.
- Professor Steve Rafferty – School of Chemistry at Trent University in Ontario, Canada.
Register now to save your space.