Understanding the habits and preferences of your ideal customer means you can tailor your approach and meet them where they are, building better working relationships.
In this session, we welcomed 3 academic scientists to ask about their work and purchasing habits. We explored;
- How they prefer to be contected across email, phone, and social media
- How they plan and prioritize their time at conferences and tradeshows
- Where their research into new equipment begins
- What their purchasing process looks like
- What’s important to them from lab equipment and consumable suppliers
- Why they would (and wouldn’t!) change supplier
Audience Feedback:
“This is extremely a value-add for me! This is briliant. Do you have more of these? I’m going to share this with my sales team, marketing team, and product managers.”
Product & Growth Marketing Lead, Biomaterials supplier.
“Incredibly helpful. It was good to hear they still like emails if they are serious about buying something. Looking forward to the next one!”
Senior Sales Operations Manager, Imaging Systems supplier
“Thanks for the very insightful talk yesterday – especially that FOC samples are highly appreciated, and a step in the door!”
Sales Manager, Reagents supplier
With huge thanks to our guests;
- Dr Matthew Coak – Assistant Professor and UKRI Future Leaders Fellow at the University of Birmingham, UK.
- Dr Eliza McColl – Postdoctoral Research Associate at the Baylor College of Medicine in Houston, Texas.
- Professor Steve Rafferty – School of Chemistry at Trent University in Ontario, Canada.
Watch back on demand anytime.