33% More Email Clicks

ATCC is a non-profit providing biological standards and cell lines to researchers across the life sciences. Email marketing is a key channel for the organization to nurture and engage customers and prospects, and drive repeat business.

Over a 2 year period the marketing team made strategic changes to their email marketing across scheduling, suppression, subject lines, copy, design, segmentation, and finding new contacts with SciLeads.

All of these changes grew total sends by 3x, while open rates doubled. Emails to SciLeads contacts specifically saw a 6% higher open rate than average, and 33% higher click rates.

The SciLeads data on specific publications, presentations, and grants connected to each individual allowed them to deeply personalize their outreach and introduce the right products and case studies for each prospect.

This secured them 16 meetings, and 3 orders totalling $100k so far at the time of writing.