BRAINXELL CASE STUDY
Generating 30 leads from just
300 emails
Challenge
Improving open rate. Discovering new leads in niche market.
Method
Used SciLeads to tap into smaller, niche companies otherwise overlooked.
Results
30% open rate and 30 leads from 300 emails. Engaged 3 smaller companies leading to significant revenue opportunities.
Uncover hidden opportunities with SciLeads
BrainXell provides high-purity, iPSC-derived human neurons and glia for R&D, with a focus on drug discovery.
Their biggest challenge was identifying qualified leads in their niche market. By using SciLeads, they were able to boost their open rate to 30%, achieve a high click-through-rate, and generate over 30 leads from just 300 emails.
Unlock Hidden Leads
Beyond short-term campaign success, BrainXell has also seen substantial long-term value from the platform.
Using SciLeads advanced search filters, the team were able to discover three smaller, Cambridge-based companies that would have otherwise been overlooked. By targeting these companies, and tailoring their outreach, they successfully converted multiple leads into significant revenue opportunities.
“We’ve seen substantial long-term value from SciLeads, along with a significant increase in revenue from the leads we’ve discovered through the platform.”