BRAINXELL CASE STUDY
BrainXell – Human iPSC-derived neurons
BrainXell provides high-purity, iPSC-derived human neurons and glia for R&D, with a focus on drug discovery.
Their biggest challenge was identifying qualified leads in their niche market. By using SciLeads, they were able to boost their open rate to 30%, achieve a high click-through-rate, and generate over 30 leads from just 300 emails.
Beyond short-term campaign success, BrainXell has also seen substantial long-term value from the platform.
Using SciLeads' advanced search filters, the team were able to discover three smaller, Cambridge-based companies that would have otherwise been overlooked. By targeting these companies, and tailoring their outreach, they successfully converted multiple leads into significant revenue opportunities.
“We've seen substantial long-term value from SciLeads, along with a significant increase in revenue from the leads we've discovered through the platform.”
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“SciLeads has been critical to the success of our sales and marketing efforts. I don't know where we would be without its data and insights.”
