Hinalea CASE STUDY
Average response rate grows from 3% to 25% overnight using SciLeads
Challenge
Identifying qualified leads in niche technical markets.
Method
Using SciLeads funding, tradeshow, and publication insights to build targeted prospect lists and engage with prospects in a mutually beneficial way.
Results
Average response rate to email campaigns improved from 3% to 25% overnight.
Improving efficiencies at Hinalea Imaging
Hinalea Imaging provides intelligent food-inspection solutions as a service, powered by an AI-enabled hyperspectral imaging platform.
Their biggest challenge was identifying qualified leads in niche, technical markets. Hinalea also wanted to improve efficiencies across sales, marketing, and business development by reducing the time involved in manually searching for information in order to target their key customers.
Better Sales and Marketing Research, Faster
Hinalea used the SciLeads funding, publication, and tradeshow data to create targeted prospect lists and engage with them in a mutually beneficial way. As a result, the team enjoyed short term and long term value from the platform, including;
- Reducing hours of manual effort with instant access to
information via the SciLeads platform. - Improving their average response rate to email campaigns from 3% to 25% overnight.
- Drastically improving outreach efficiency, productivity, and pipeline quality.
- Identifying qualified leads in their niche market.
“SciLeads is an essential part of our workflow. Since adopting SciLeads, we have seen measurable improvements in our outreach and pipeline quality, with our average response rate for email campaigns improving from 3% to 25% overnight. The support from SciLeads has also been exceptional: responsive, knowledgeable, and consistently proactive.”