HINALEA CASE STUDY
Hinalea Imaging – Hyperspectral imaging systems
Hinalea Imaging provides intelligent food-inspection solutions as a service, powered by an AI-enabled hyperspectral imaging platform.
Their biggest challenge was identifying qualified leads in niche, technical markets. Hinalea also wanted to improve efficiencies across sales, marketing, and business development by reducing the time involved in manually searching for information in order to target their key customers.
Hinalea used the SciLeads funding, publication, and tradeshow data to create targeted prospect lists and engage with them in a mutually beneficial way. As a result, the team enjoyed short term and long term value from the platform, including:
“SciLeads is an essential part of our workflow. Since adopting SciLeads, we have seen measurable improvements in our outreach and pipeline quality, with our average response rate for email campaigns improving from 3% to 25% overnight. The support from SciLeads has also been exceptional: responsive, knowledgeable, and committed to helping us succeed.”
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“SciLeads has been critical to the success of our sales and marketing efforts. I don't know where we would be without its data and insights.”
