Cold Outreach: Getting a Signal Among The Noise
Making meaningful connections with scientific buyers is not easy. Between lab work, grant applications, meetings, report writing, and conference presentations, their inboxes are overflowing.
Whenever your prospects look at social media or their email inbox, it can be hard to be noticed as you’re competing for space with so many other people seeking their attention — so how do you ensure your messages stand out?
To engage scientific buyers, you need to demonstrate value—immediately.
About This Webinar
Laura Haldane shares her proven strategies for capturing scientists’ attention and increasing response rates for cold outreach.
In this webinar you will learn:
- How to get into the mind of a scientific buyer – Exploring the psychology of what motivates someone to respond to cold outreach.
- Tips to improve messaging and phrasing – To make sure your messages get opens and replies and not ignored.
- What to do if you get no response – Best practices for follow-up emails that improve engagement.
- How to leverage data tools for personalization – We will use SciLeads and other tools to help personalize your messages and give them added relevance.
Agenda
Welcome & Introduction
Presentation: The psychology of cold outreach
Best Practices: Recommendations to maximize response rates.
Q&A
Why Watch?
Cold prospecting is still a powerful sales tool—even in the AI era. With over 347 billion emails sent daily worldwide (Statista, 2024), standing out in a crowded inbox is more challenging than ever.
If you’re still reaching out to cold prospects, this free masterclass will equip you with actionable strategies to improve response rates and drive engagement.
Speaker
Laura Haldane
SciLeads