142% More Webinar Registrations with SciLeads

Pine Research specializes in electrochemistry products for research scientists across industry and academia. For 7 years they have used SciLeads to drive demand, generate leads, prepare for trade shows, and boost webinar attendance.

Finding suitable prospects for Pine Research's technically complex products, content, and webinars was previously done by manual research and slow organic growth.

The Pine Research team used SciLeads across their marketing pipeline:

• Trade Shows: finding relevant shows, and relevant people in attendance.
• Personalized prospecting: using the individual profiles for each scientist, prospecting could reference recent papers, posters, and talks — improving response rates.
• Webinar invitations: finding relevant people to invite to webinars and virtual events, including their contact information to directly invite them.
• Regular updates: saved searches on SciLeads let the team be alerted to updates on people and companies matching their ideal customer profile or keywords.

Since using SciLeads for their webinars marketing, the team have seen:

• 18% increase in email open rates
• 150% increase in email link clicks
• 142% increase in webinar registrations
• 135% increase in webinar attendance conversion rate