These slides will improve your email response rates.
Cold outreach is an everyday part of life in Sales and Marketing – attempting to make new connections with potential leads who will love your product or service – they just don’t know it yet.
It may seem simple at first, write an email, then hit send, however, as Laura Haldane (co-founder of SciLeads) explains in our recent webinar “The Psychology of Cold Outreach to Scientists”, outreach must be strategic, personalized, and have genuine intentions to be effective. The key to success is understanding human behavior, leveraging contextual information to make your messages more relevant, and testing various elements of your emails.
Download the presentation and keep it close by as a reminder to be more deliberate and intentional with how you craft cold outreach messages.
Key takeaways:
- Why personalize cold outreach messages
- Best practices for links and calls to actions
- When to use images in your cold outreach.
- Multi-touch outreach suggestions.
- Frequency and consistency of message.
Download the presentation ‘The Psychology of Cold Outreach’ and start maximizing your engagement rates today!