Gated or open access?
Blogs or LinkedIn articles?
Writing for humans, or LLMs?
Content and website copy are essential pieces of any brand – but ChatGPT and other AI models are changing how people find and digest information, and make purchase decisions.
For scientific companies balancing a mix of awareness, comparison, and deep technical content, deciding on the best formats is difficult.
Join us as we host a Q&A with 2 SEO experts, to ask them what specific actions scientific companies can take to remain visible online in the age of AI.
Jose Nunez, Bio-Rad. With over 20 years experience in SEO, including science and technology companies from startups to enterprise, Jose is now a leading authority in AIO and GEO and is currently in-house SXO for Bio-Rad Laboratories.
Paul Avery, Supreme Group. Paul took his love of science and molecular biology PhD into communications, founding BioStrata to provide PR and content marketing for science companies. In recent years he has specialized in the AI-Marketing niche for sciences, and is currently the VP of Marketing for Supreme Group who provide a digital-first, data driven commercialization platform for life sciences.
Laura Haldane from SciLeads will host and interview Jose and Paul, to draw out their top recommendations for science marketing teams – as well as taking your questions.
📆 Thursday 19th March 2026
⏰12pm ET / 4pm GMT / 5pm CET
You will learn:
- What are the current best practices for science company websites
- Scientific content – how to write, and where to publish, for maximum visibility
- Gating content – how to get the best value from your white papers
- Social media – how do company and staff posts play in to overall brand visibility
Who should attend:
- Marketing teams and leaders from science and scientific instrumentation companies
- Content marketing specialists in science
- Website leads from science companies
- Commercial leaders from science companies
Register now to save your place.