You can use LinkedIn to get whatever you want – funding, customers, career growth, learning (and you don’t even need to post!)
The days of using LinkedIn as a CV are gone. With thoughtful use of your profile and connection requests, you can connect with scientists, demonstrate your expertise, and build trust.
This panel webinar discusses how to use LinkedIn to connect with scientists through;
- Connection requests: how to use them, and how to get accepted (and how to max out your connection requests in 20 minutes a week)
- Posts: using no posts, science posts, and personal posts strategies
- Network maintenance: finding the right people, and making the right impression on them.
Our 3 speakers shared their top tips and critiqued profiles from the audience. They all use LinkedIn to complement their commercial strategies and deliver growth, and between them have amassed over 65,000 followers through years of sustained work on LinkedIn.
- Laura Haldane; CRO at SciLeads. With over 16 years experience selling to scientists, and using her psychology background to connect with scientific buyers, Laura has grown a LinkedIn following of 25k+ people through human posts and thoughtful connection requests.
- Chris Shumate; CEO of Etaluma and analytical chemistry PhD. Chris has combined careful connection requests, posts about business and science, and network maintenance to achieve real results.
- David Nathan; Co-Founder and CEO of Scaler Marketing. David’s regular LinkedIn posts and comments span marketing, science, technology, and personal stories, to really demonstrate the storytelling skills he brings to clients.
Who should watch?
- Anybody who wants to use LinkedIn to achieve their goals in the commercial side of science
Audience Feedback:
- “Informative and well-organized – many good tips!”
- “I really appreciate your webinars – gave me some really useful tips for managing my LinkedIn and making it better.”
- “Great webinar! And thanks for reviewing my profile. You’re right – it definitely needs more personality, I promise I do have one!”