With over a billion members, LinkedIn is a powerful network to be a part of – but how do you make sure the right people are connecting and engaging with you?
The days of using LinkedIn as a CV are gone. With thoughtful use of your profile, posts, and connection requests, you can connect with scientists, demonstrate your expertise, and build trust.
Join us as we discuss how to use LinkedIn to connect with scientists through;
- Connection requests; how to use them, and how to get accepted
- Posting; what to post to engage scientists, when, and why
- Comments; add real value to conversations, and build relationships.
3 expert speakers with a combined 50,000 followers on LinkedIn, will share their top tips and take your questions. All have used LinkedIn to complement their commercial strategies and deliver growth.
- Laura Haldane; CRO at SciLeads. With over 16 years experience selling to scientists, and using her psychology background to connect with scientific buyers, Laura has grown a LinkedIn following of 25k+ people through human posts and thoughtful connection requests.
- Philipp Baaske; co-founder and CEO of NanoTemper Technologies, and physics PhD. His posts about building a startup, and his love of science and technology, engage thousands every week
- Chris Shumate; CEO of Etaluma and analytical chemistry PhD. Chris has combined careful connection requests, posts about business and science, and network maintenance to achieve real results.
Bring along your questions about how to get the most out of LinkedIn when targeting scientists.
📅 Thursday 19th February 2026
⏰10:30am ET / 4:30pm CET
Who should attend?
- Sales teams selling to scientists; learn how to pivot your profile to attract customers to you.
- Marketing teams targeting scientists; see how others in our industry are using LinkedIn to organically engage scientific buyers.
- Leaders of scientific instruments and consumables companies; hear how others are using LinkedIn to generate trust, brand value, and leads.