by Rachel Lively | Jan 20, 2025 | Sales & Marketing
“Data science is all about asking interesting questions based on the data you have—or often the data you don’t have.”~ Sarah JarvisDirector of Applied Machine Learning and Data Science at Secondmind Attracting the interest of potential customers requires a...
by Rachel Lively | Jan 7, 2025 | Sales & Marketing
“The best time to plant a tree was 50 years ago; the second-best time is right now.” Ideally, nurturing relationships with prospects begins well in advance of any purchasing decision. Early and consistent engagement helps build trust and keeps your brand...
by Rachel Lively | Jan 2, 2025 | Sales & Marketing
Every year, thousands of scientific events, conferences, meetings, and symposia take place worldwide, uniting diverse scientific communities with leading experts, product and service providers, government officials, and industry investors. These events offer...
by Rachel Lively | Nov 1, 2024 | Sales & Marketing
Using sales signals – your prospect or their employer’s recent activities – to power cold calls is one of the most effective ways to reach a scientific buyer. If you are a SciLeads customer you can leverage a wealth of scientific activities, industry...
by Rachel Lively | Oct 30, 2024 | Sales & Marketing
Data decay is a significant issue for any sales team, but it’s especially problematic in life sciences, where organizational changes and research projects happen quickly. You might think your contact list is solid, but if it’s even a few months old, it could already...
by Rachel Lively | Oct 22, 2024 | Sales & Marketing
Sales in life sciences is all about timing, and responsive selling helps you get it right by using your prospect’s activity as a guide. Whether it’s funding announcements or new research, the more you know about what’s happening with your prospects, the better...
