by Rachel Lively | Feb 14, 2025 | Sales & Marketing
Introduction Cold outreach is the process of contacting prospects who have had no prior or recent interaction with your company. The goal is to get your email opened, read, and responded to, ultimately resulting in a meeting or quote request, but let’s not sugar coat...
by Rachel Lively | Feb 4, 2025 | Operations, Sales & Marketing
“Contact data erodes by up to 70.3% per year.”gartner Customer data changes frequently. People change jobs, move up the ladder, and contact details become obsolete. If your sales and marketing strategies rely on outdated information, you risk falling behind. This is...
by Rachel Lively | Jan 20, 2025 | Sales & Marketing
“Data science is all about asking interesting questions based on the data you have—or often the data you don’t have.”~ Sarah JarvisDirector of Applied Machine Learning and Data Science at Secondmind Attracting the interest of potential customers requires a...
by Rachel Lively | Jan 7, 2025 | Sales & Marketing
“The best time to plant a tree was 50 years ago; the second-best time is right now.” Ideally, nurturing relationships with prospects begins well in advance of any purchasing decision. Early and consistent engagement helps build trust and keeps your brand...
by Rachel Lively | Jan 2, 2025 | Sales & Marketing
Every year, thousands of scientific events, conferences, meetings, and symposia take place worldwide, uniting diverse scientific communities with leading experts, product and service providers, government officials, and industry investors. These events offer...
by Rachel Lively | Nov 1, 2024 | Sales & Marketing
Using sales signals – your prospect or their employer’s recent activities – to power cold calls is one of the most effective ways to reach a scientific buyer. If you are a SciLeads customer you can leverage a wealth of scientific activities, industry...
