If you’re selling to scientists, predictable sales-y emails won’t cut it. Tired jargon, weak questions, unclear offerings, and lazy “spray and pray” tactics just get you ignored.
Your product is great, your service is great — so make your first impression, your outbound prospecting, great too!
In this workshop we’ll show you how to re-write your cold emails and prospecting messages to get more opens, more responses, and more sales.
Our audience even put in their emails and prospecting messages anonymously in the Q&A box, for Laura to review.
Speaker Laura Haldane is the CRO at SciLeads. She has been selling to scientists and supporting scientific sales and marketing for over 16 years, applying her psychology background to connect with buyers and drive results.
You Will Learn:
- Subject Lines: your first impression and chance to stand out.
- Personalization: relevance = replies.
- Humanization: how to show you’re not a bot, and truly connect.
- Calls to action: keeping it clear and closed.
- Mistakes: the red flags that are tanking your reply rate.
- Follow-ups: how to reconnect without being annoying.
- Psychology: simple edits that stop a scroll and speak to the human.
Who Should Watch:
Anybody selling or promoting products to scientists (industrial or academic):
- Sales Executives and Managers
- Account Managers
- Marketing Executives and Managers
Audience Feedback:
- “Fantastic webinar! I learned a lot.” – Digital Marketing Co-Ordinator
- “I just used one of the tips and got a meeting booked for Monday!” – Customer Account Manager
- “Thank you for the session – some of your tips I am already using, others I will adopt!” – Business Development Lead
- “Really useful! I see where I might be going wrong with my emails.” – Sales Specialist
- “Great energy, insightful content, and you had me chuckling away at your banned words slide.” – Marketing Consultant
Speaker
Laura Haldane
SciLeads
Laura is the CRO at SciLeads. She has been selling to scientists and supporting scientific sales and marketing for over 16 years, applying her psychology background to connect with buyers and drive excellent results.