33% Cold Email Open Rate

Psomagen provides DNA sequencing and genomic analysis services. After attending SciLeads' Cold Outreach to Scientists webinar, the team applied the recommendations to their HubSpot sequences, using SciLeads to find relevant people, monitor funding and publication alerts, and craft highly personalized outreach.

Key changes included:

• Writing human, conversational emails in plain text.
• Personalizing outreach based on the scientist's research area using SciLeads search.
• Timing emails around new funding or research updates using SciLeads email alerts.
• Using one clear call-to-action, such as a suggested time to meet.

The new approach quickly achieved 19–33% open rates across HubSpot sequences. These results earned internal recognition from leadership, and the sequences were later shared with the wider team as a best practice for outreach.